The Impressive Beetham Tower Development by Andrew Kay

Arkade Property has enjoyed a close association with Beetham Tower over the years.

Initially acting for the Beetham Tower organisation in respect of the initial plot sales and subsequently for a plethora of sellers wishing to achieve the best price for their property and for buy to let investors wishing to maximise their rental yield while entrusting the management of the property to its care.

Beetham Tower, also referred to as the Holloway Circus Tower is a 399-foot (121.5 m) tall mixed-use skyscraper in Birmingham city centre, England. It is named after the developers, Beetham Organisation, and was designed by Ian Simpson and built by Laing O'Rourke. The entire development covers an area of 7,000 square feet (650 m2). It is the tallest occupied building in Birmingham and the 29th tallest building in the United Kingdom. It has 39 floors, and is the second tallest structure in the city after the 499 ft (152 m) British Telecom Tower. Beetham Tower received 12 points in the 2006 Emporis Skyscraper Awards placing it in eighth position in the top ten.

The front fa├žade of the building is floor-to-ceiling glass decorated in "tiger stripes" which are used to enhance the vertical impact. As the apartments were being furbished, an aqua coloured camouflage was also added to these windows with some of the tiger stripes being removed. Coloured lights can be seen underneath the overhang at night.

The lower 19-floors are a Radisson Blu hotel, which opened to guests on 16 January 2006 whilst the upper floors were still being furnished. The upper 20 floors contain 158 apartments.

The plans for the development were first revealed in 1998 as part of a competition in which designs for a tower acting as a gateway to the city centre were to be submitted to the council and also for a building that could aid the regeneration plans in and around the area. The site chosen was the AEU Building, designed by The John Madin Design Group and completed in 1957, at Holloway Circus. Two serious proposals were put forward, one by CALA Homes, which consisted of two cylindrical glass towers, and the other by the Beetham Corporation, which was a single 44-storey tower with two spires on the roof producing a total height of 630 feet (192 m). The Beetham Corporation won, however it was forced to scale down the towers height, due to height limits enforced after the 11 September terrorist attacks on the World Trade Center, by the Civil Aviation Authority.

A model of the tower was tested in a wind tunnel with models of surrounding buildings also being included. The ground of the model was also accurate to that of the Birmingham landscape. The model passed with few problems and construction of the tower began in March 2003 with the building being completed in April 2005.

Arkade Property has an intimate knowledge of Beetham Tower and currently lets and manages many of the 158 apartments. We have also sold a large proportion of the same and consequently we can provide accurate, expert advice upon the selling and letting of these luxury, iconic apartments.

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